Why the Travel Industry Should be a Beacon of Diversity

Diversity in the travel industry

When you stop to think about it, travel is perhaps the one thing we all have in common. Man or woman, black or white, old or young, rich or poor. As people, we all have that innate sense of curiosity and a desire to explore different parts of the world.

Across the board, humanity is inspired by this single idea. It’s often what brings us together. It’s the common goal that we all share. And yet that diversity is not apparent in the industry that exists to meet our demand to travel. According to a recent industry report on diversity from Skift, the overwhelming majority of airline pilots are white men. Over 80% of tour guides in America are white. Less than 4% of US travel agents are African American.

So it seems that there’s a problem here. But morality and social equality aside, how does it affect the travel industry?

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Why Tourism Software is a Key Foundation for any Travel Agency

tourism software marketplace

It takes a lot of ingredients to build winning tourism software

Deciding to set up in the travel industry is a huge statement of intent. You want to provide people with the best possible experiences and spread your reach around the world. You want to jump into an international business like no other. As you can imagine, there are so many aspects to consider before you take that leap. The last thing you want to do is make everything up as you go along. Among the countless decisions to make, plenty will be prefixed by the biggest of questions: The ‘How’.

How are you going to project your travel agency around the world? How will you handle bookings? How will you build a thriving, successful marketplace? How do you drive traffic to that marketplace?  How do you even get started?!

So. Many. Questions.

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How to Start a Travel Agency in 8 Easy Steps

start a travel agency set up

So you want to start a travel agency? We don’t blame you. The travel industry is lucrative, consistently growing, and demand doesn’t look like it’s going anywhere anytime soon. This is partly because of our seemingly innate willingness to explore new places, but it’s also because, in many countries around the world, disposable incomes are on the rise and the cost of travel is going down.

But where do you start? How do you make yourself a go-to provider of travel services? How do you get to the point where you simply sit and watch the sales roll in? How do you make your mark in a market saturated with products across the travel spectrum?

These are all questions that, here at Travelshift, we’ve put a lot of time and effort into answering. But we don’t just talk the talk. We walk the walk. We’ve built the foundations for Iceland’s largest travel services provider, and we’re here to help you spread your wings and dominate your chosen market niche.

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