Gap in the Market Volume 6 – The Staycation

 

fancy a staycation this summer?

Staycations are appealing to travelers for plenty of reasons…

Last week we went through some of the political events and uncertainties affecting the travel industry at the moment. It’s fair to say that so far 2016 has been a chaotic year. But, as we alluded to in the previous post, here at Travelshift we like to see the positives in things.

With traditional tourist destinations hit by terrorism, Brexit, and political unrest, opportunities are arising for smaller travel vendors offering a certain kind of holiday. We’re talking, of course, about the rise of the Staycation. Why head abroad when you can enjoy a part of your own country that you’ve never visited, often at a fraction of the cost? And why stray far from home when you can enjoy all the normal holiday comforts without setting foot on a plane? The answers to these questions are what are driving the latest popularity surge in the Staycation. It’s not necessarily a new concept, but one that is receiving more attention than ever in these tumultuous times.

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Travel Industry Hit by Terrorism and Political Unrest

Terrorism and political uncertainty

Security was heavy in France during Euro 2016

In times of increasing fear, civil unrest, and political uncertainty, the travel industry is often hit as tourists pull back from their usual holiday plans. It’s been a month since the UK voted to leave the European Union, causing widespread financial chaos, confusion over the future of European travel, and enormous currency fluctuations. There has been yet another tragic terrorist attack in France; this time in the popular tourist city of Nice. More recently, in another European holiday favourite, an attempted military coup in Turkey has led to the government declaring an official state of emergency. What a mess, eh? Today, we’re going to try and unpick these three issues and look ahead (hopefully with some positivity!) to what’s in store as a result for the travel industry.

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Could Pokemon Go Affect the Travel Industry?

pokemon go travel industry

Pokemon are often found at famous landmarks.

It’s a nerdy post this week, everyone – brace yourselves. If you haven’t heard about the Pokemon Go craze sweeping around the world, firstly, where have you been? Secondly, you’ve got a lot of catching up to do. Pokemon Go is the latest game in a series that’s been going strong for almost two decades, and today we’re going to take a look at how it’s set to influence the travel industry. This might sound like two things that should never be considered as having a relationship, but trust us, it’s happening.

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Gap in the Market Volume 5 – Bleisure Travel

Bleisure travel

Eurgh. Let us start by saying that we hate it when two words are randomly combined to form a new word (that’s called a ‘neologism’, by the way). ‘British’ and ‘Exit’ all of a sudden equals ‘Brexit’; the mix of a Labrador and a Poodle is now a ‘Ladbradoodle’. Horrendous. Those familiar with the travel industry will be aware of a neologism creeping into the industry. It also happens to one of the major trends of 2016: ‘Bleisure’ travel! Bleisure is, of course, the combination of business and leisure. Two of our favourite things now you mention it.

As part of our ‘Gap in the Market’ series, we’ve been looking at a different market sector each week, pinpointing where we think the opportunities are for ambitious travel startups. As you might have guessed by now, this week we’re taking a closer look at the world of bleisure travel. Why does this sector exist? What does the future hold? And how does it shape up as an option for startups?

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