Gap in the Market Volume 1: Responsible Travel

responsible travel

This week marks the first instalment of our industry insight collection. In each volume, we want to highlight a particular sector of the travel industry and delve a little deeper into it. We hope that this will open your eyes to the possibilities out there, and maybe even inspire you to set up your own marketplace. With the help of Travelshift of course!

First up is Responsible Travel. It’s a pretty young sector, and we’ll be the first to admit that there’s a lot of nonsense and uncertainty out there around what actually constitutes ‘responsible’ travel. So that’s the first thing we’ll be looking at. Then we’ll take a closer look at why you might want to consider setting up in this space. Here goes…

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How the Next Generation will Shape the Travel Industry for the Better (And how to reach them)

generation z travel

You hear plenty of buzzwords in marketing, and we’re generally not massive fans of those that seek to make swathing assumptions about a large group of people. “Millennial” and “Gen Z” are two such examples. But, however much it seems like lazy labelling, there is some truth to the notion that generations tend to behave as one, as a unified demographic.
Defining an entire chunk of the population based on age is risky business, but there is an argument to say that certain industries, such as travel, should sit up and take notice of potential trends. Spotting behavioural shifts before they occur en masse is a great way to stay one step ahead of your competitors.

With that in mind, let’s take a closer look at the kind of trends we can expect in the coming years, as Millennials give way to Gen Z (sorry) as the newest travellers on the block.

First up, we better define exactly which generation it is we are about to be making sweeping about. Gen Z refers to the bunch of kids born around the late 90s, up to about 2010. Late 90s kids will soon be coming to the age where independent travel is a realistic ambition. No more holidays with the parents, they’re going to be going solo, or at least together. So what can we predict?

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The Ultimate Underdog Story – Can Travel Startups Learn From Leicester’s Success?

Leicester city underdog winners

On the face of it, there’s no obvious link between football and the travel industry. But two seemingly disjointed topics has never stopped us from drawing parallels in the past, so here goes. Luckily we’re all about looking into things a little bit deeper.

You may or may not have heard that something magical happened in the world of football this week. More specifically, it happened in the world’s most watched sporting league, England’s Barclays Premier League. Leicester City, a relatively obscure club that started the season at 5000-1 to win the title, did exactly that. 5000-1! Not only have they broken the monopoly of the traditional powerhouses of English football, they have done so with a tiny fraction of the resources and a squad that barely avoided relegation this time last year.

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