Over the past few months we’ve published several articles on the relationship between technology and the tourism industry. There’s plenty happening. And so many things to be excited about and hopeful for. We thought it would be a good idea to aggregate all of these things into one handy blog post. So here you have it, 5 ways that technology is set to transform the travel industry…
On the face of it, virtual reality and tourism don’t belong in the same sentence. One is an emerging technology that has only come in to being in the past few years, while the other is essentially a concept that has been around for as long as humans can remember. Sure, our Neanderthal ancestors didn’t spend too much time booking food tours in romantic destinations, but the notion of travel, and the curiosity that drives it, has always been present.
You may have heard that Sweden, known by many as the home of IKEA, fantastic meatballs and Zlatan Ibrahimovic, has recently launched its own phone number. That’s right, you can now pick up the phone and ‘call’ Sweden or, to be more specific, a random Swede – from anywhere in the world! Today we’re going to take a closer look at why this is a great example of modern tourism marketing…
You may not think it, but tourism and politics have an incredibly close relationship. And we’re not just talking about the trips to Panama that politicians take to hide their money. There’s a connection that runs much deeper than that. First of all, politics both drives and is driven by opinion in society. Society governs what is acceptable, what is popular, and what should be avoided. Politics and those involved with the political process, are therefore in a position to influence and articulate the views of tourists all around the world.