When we last checked towards the end of 2015, social media giant Facebook was racking up around 8 billion video views every day. Yep, you read that right: 8 billion. And that’s up almost 100% from as recently as April last year. This is of course partly because of the new autoplay function. And while this may make newsfeed videos difficult to escape, research has shown that your average video is far more likely to receive attention than any other type of media – especially once it has been optimised for mobile.