The Power of the Backlink

backlink content

When you want to understand something abstract, often it’s a good idea to compare it to something in the real world. That’s what we’re going to do with backlinks. Imagine that you run a travel startup. Naturally, you want more business. It might be a good idea to leave business cards with friends, family and anyone you bump into who might be interested in your services. But it’s unlikely that you’ll spend enough of your time wandering around aimlessly to bump into enough customers to keep your business going. Read more

The Importance of Content Marketing

content marketing

Ah Content Marketing; a simple, effective way to build trust and authority with your chosen customers. Let’s face it; nobody likes being sold to in an overly direct manner. When it comes to travel services, as with many other industries, customers want to be gently encouraged and subtly informed about what you can offer them, not harassed at every turn. Because of this, Content Marketing is one of the most valuable tools to develop authenticity and spread the word about your services – all while building a loyal following which ultimately translates into gains in traffic and sales.

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