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Translation & Localisation – Travel Providers Must Adapt to Global Marketplace

translation and localisation websites

Last week we touched upon the increasing buying power of travellers from emerging markets. More importantly, we took a closer look at exactly why emerging markets present a huge opportunity for travel brands. The global tourism community is on the up, as more people from every country you can think of gain both the resources and the ambitions to travel more. One of the best ways to engage these travellers and create a loyal following is to speak their language. It’s pretty simple really; poor or non-existent content translation leads to alienation. Alienation leads to that potential customer clicking the big X in the top corner of the screen…

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