The Swedish Number – Sweden Takes User Generated Content to the Next Level  

sweden number user generated content

You may have heard that Sweden, known by many as the home of IKEA, fantastic meatballs and Zlatan Ibrahimovic, has recently launched its own phone number. That’s right, you can now pick up the phone and ‘call’ Sweden or, to be more specific, a random Swede – from anywhere in the world! Today we’re going to take a closer look at why this is a great example of modern tourism marketing…

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The Importance of User Generated Content

Why do it yourself, when you can build a community?

Why do it yourself, when you can build a community?

In an online world where marketing bombards us from every angle, it’s getting more and more easy to simply switch off and ignore the expensive messages that businesses are intent on driving our way. Pop-ups, email newsletters, social media posts, video adverts… All of these methods can be avoided, deleted, fast-forwarded or completely disregarded. The internet is a more competitive battleground for attention than ever, so marketing needs to be smarter. Read more