The Swedish Number – Sweden Takes User Generated Content to the Next Level  

sweden number user generated content

You may have heard that Sweden, known by many as the home of IKEA, fantastic meatballs and Zlatan Ibrahimovic, has recently launched its own phone number. That’s right, you can now pick up the phone and ‘call’ Sweden or, to be more specific, a random Swede – from anywhere in the world! Today we’re going to take a closer look at why this is a great example of modern tourism marketing…

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