Gap in the Market Volume 6 – The Staycation


fancy a staycation this summer?

Staycations are appealing to travelers for plenty of reasons…

Last week we went through some of the political events and uncertainties affecting the travel industry at the moment. It’s fair to say that so far 2016 has been a chaotic year. But, as we alluded to in the previous post, here at Travelshift we like to see the positives in things.

With traditional tourist destinations hit by terrorism, Brexit, and political unrest, opportunities are arising for smaller travel vendors offering a certain kind of holiday. We’re talking, of course, about the rise of the Staycation. Why head abroad when you can enjoy a part of your own country that you’ve never visited, often at a fraction of the cost? And why stray far from home when you can enjoy all the normal holiday comforts without setting foot on a plane? The answers to these questions are what are driving the latest popularity surge in the Staycation. It’s not necessarily a new concept, but one that is receiving more attention than ever in these tumultuous times.

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