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Most Popular Search Terms Highlight Travel Industry Skew

The way travellers are searching is changing

The way travellers are searching is changing

Analysis from SimilarWeb highlights the most popular search terms used by U.S. consumers when searching for travel information.

We all know that the travel industry is heavily skewed in favour of the big hitters. They each have a huge online presence, and as such are able to pull in more and more traffic in a perpetual cycle which makes it difficult for smaller rivals to compete. But in an interesting, albeit unsurprising new trend, it seems consumers have also now bought into the status quo.

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