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Gap in the Market Volume 3 – Adventure Travel

Ah, adventure tourism.

White knuckle thrills, adrenaline-fuelled moments, extreme sports – all are elements of a trip that will give you memories that last a lifetime. Why sit on a beach when you can paraglide over it? Why have a relaxing spa facial when you can abseil down a waterfall?

In a strange change from the norm, travellers are beginning to use adventure holidays as a method of relaxation, as a way to get away from it all. After all, a dreary 9to5 becomes so much more bearable when your holidays involve dangling off a cliff or jumping out of planes.

Each week we’ve been taking a closer look at a different travel industry sector. By now you might have guessed the theme for this week: Adventure travel.

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