Ah, adventure tourism.
White knuckle thrills, adrenaline-fuelled moments, extreme sports – all are elements of a trip that will give you memories that last a lifetime. Why sit on a beach when you can paraglide over it? Why have a relaxing spa facial when you can abseil down a waterfall?
In a strange change from the norm, travellers are beginning to use adventure holidays as a method of relaxation, as a way to get away from it all. After all, a dreary 9to5 becomes so much more bearable when your holidays involve dangling off a cliff or jumping out of planes.
Each week we’ve been taking a closer look at a different travel industry sector. By now you might have guessed the theme for this week: Adventure travel.