Posts

Social Trends in the Travel Industry

social trends in the travel industry

There’s something about travel that appeals to our deepest desires and natural instincts. Seeing a friend’s Instagram photo of a trip to Paris is a bit like watching someone devour an ice cream on a hot day. You see it, you want it. That basic tendency is at the heart of what’s driving social trends in the travel agency today. A shared experience is a step closer to an experience that’s all your own. So maybe that’s why we love to window shop for holidays more than any other type of expenditure.

In a recent article in Marketing Land, the incredible amount of social travel data out there online was put under the microscope. Marketer Chris Kerns drew three separate conclusions from the findings of his research. We’re going to look through his analysis and suggest how travel brands might adapt to meet the changing needs and behaviour of their customers.

Read more

Why Messaging could be Key to Customer Engagement in 2016

Engagement on the go

As a species, how we communicate has changed dramatically in recent years. Nobody faxes any more, letters are a thing of the past and email is being superseded by swathes of messaging platforms offering instantaneous interactions. In a world where customers are busy, self-reliant and wary of any correspondence that begins with the word ‘Dear’, travel agencies need to be smarter in the search for engagement…

Read more

The Importance of Content Marketing

content marketing

Ah Content Marketing; a simple, effective way to build trust and authority with your chosen customers. Let’s face it; nobody likes being sold to in an overly direct manner. When it comes to travel services, as with many other industries, customers want to be gently encouraged and subtly informed about what you can offer them, not harassed at every turn. Because of this, Content Marketing is one of the most valuable tools to develop authenticity and spread the word about your services – all while building a loyal following which ultimately translates into gains in traffic and sales.

Read more