Why Messaging could be Key to Customer Engagement in 2016

Engagement on the go

As a species, how we communicate has changed dramatically in recent years. Nobody faxes any more, letters are a thing of the past and email is being superseded by swathes of messaging platforms offering instantaneous interactions. In a world where customers are busy, self-reliant and wary of any correspondence that begins with the word ‘Dear’, travel agencies need to be smarter in the search for engagement…

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The Importance of Content Marketing

content marketing

Ah Content Marketing; a simple, effective way to build trust and authority with your chosen customers. Let’s face it; nobody likes being sold to in an overly direct manner. When it comes to travel services, as with many other industries, customers want to be gently encouraged and subtly informed about what you can offer them, not harassed at every turn. Because of this, Content Marketing is one of the most valuable tools to develop authenticity and spread the word about your services – all while building a loyal following which ultimately translates into gains in traffic and sales.

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