Posts

Travel Brands Must Adapt to Attract Emerging Market Travellers

emerging market travellers guide

A famous quote says that travel is the only thing you can buy that makes you richer. I think it’s probably true. Memories are timeless, and incredible experiences will live on far longer than your new 4k TV ever will. Think about it for a second and you’ll realise what a valuable service those in the travel industry are entrusted with. With this spirit in mind, today we’re going to tackle a problem which is rife across the industry…

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The Importance of Content Marketing

content marketing

Ah Content Marketing; a simple, effective way to build trust and authority with your chosen customers. Let’s face it; nobody likes being sold to in an overly direct manner. When it comes to travel services, as with many other industries, customers want to be gently encouraged and subtly informed about what you can offer them, not harassed at every turn. Because of this, Content Marketing is one of the most valuable tools to develop authenticity and spread the word about your services – all while building a loyal following which ultimately translates into gains in traffic and sales.

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The Importance of User Generated Content

Why do it yourself, when you can build a community?

Why do it yourself, when you can build a community?

In an online world where marketing bombards us from every angle, it’s getting more and more easy to simply switch off and ignore the expensive messages that businesses are intent on driving our way. Pop-ups, email newsletters, social media posts, video adverts… All of these methods can be avoided, deleted, fast-forwarded or completely disregarded. The internet is a more competitive battleground for attention than ever, so marketing needs to be smarter. Read more