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The Importance of User Generated Content

Why do it yourself, when you can build a community?

Why do it yourself, when you can build a community?

In an online world where marketing bombards us from every angle, it’s getting more and more easy to simply switch off and ignore the expensive messages that businesses are intent on driving our way. Pop-ups, email newsletters, social media posts, video adverts… All of these methods can be avoided, deleted, fast-forwarded or completely disregarded. The internet is a more competitive battleground for attention than ever, so marketing needs to be smarter. Read more