Eurgh. Let us start by saying that we hate it when two words are randomly combined to form a new word (that’s called a ‘neologism’, by the way). ‘British’ and ‘Exit’ all of a sudden equals ‘Brexit’; the mix of a Labrador and a Poodle is now a ‘Ladbradoodle’. Horrendous. Those familiar with the travel industry will be aware of a neologism creeping into the industry. It also happens to one of the major trends of 2016: ‘Bleisure’ travel! Bleisure is, of course, the combination of business and leisure. Two of our favourite things now you mention it.
As part of our ‘Gap in the Market’ series, we’ve been looking at a different market sector each week, pinpointing where we think the opportunities are for ambitious travel startups. As you might have guessed by now, this week we’re taking a closer look at the world of bleisure travel. Why does this sector exist? What does the future hold? And how does it shape up as an option for startups?