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Gap in the Market Volume 4 – The Cruise

Cruise ship travel

After delving into a number of different market sectors, it makes sense that we now hop aboard the luxurious world of cruising and discover more about what is another growing travel industry niche. Gazing up at the epic cruise ships of today, it’s easy to assume that the idea of travelling over water for the sake of it is a relatively modern concept. But it isn’t. When you think about it, the pleasure cruise has been a constant throughout human history; from ancient Egyptians floating down the Nile to trips on the Thames for the Victorians.

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