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Gap in the Market Volume 3 – Adventure Travel

Adventure travel

Ah, adventure tourism. White knuckle thrills, adrenaline-fuelled moments, extreme sports – these are the elements of any trip that can give you memories that last a lifetime. Why sit on a beach for a week when you can para-glide over it? Why relax when you can really get your heart pumping?

In a strange change from the norm, people are beginning to use adventure holidays as a method of relaxation, as a way to get away from it all. After all, a dreary 9 to 5 becomes so much more bearable when your holidays involve dangling off a cliff or jumping out of planes. Each week we’ve been taking a closer look at a different travel industry sector. By now you might have guessed the theme for this week: Adventure travel.

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