Why Messaging could be Key to Customer Engagement in 2016

Engagement on the go

As a species, how we communicate has changed dramatically in recent years. Nobody faxes any more, letters are a thing of the past and email is being superseded by swathes of messaging platforms offering instantaneous interactions. In a world where customers are busy, self-reliant and wary of any correspondence that begins with the word ‘Dear’, travel agencies need to be smarter in the search for engagement…

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