Travellers are Hungry for Food Tourism

Food Tourism

In an increasingly digitalised world, food and dining will be amongst the last authentic things travellers can expect to experience. You can’t taste authentic Italian pasta through a screen; not yet anyway. And you can’t enjoy the hustle and bustle of a French market from your sofa at home. These things are the fabric of any destination: the sounds, smells and tastes that make a place worth visiting. It’s no wonder that food tourism is as strong as it’s ever been, and getting stronger…

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Why Messaging could be Key to Customer Engagement in 2016

Engagement on the go

As a species, how we communicate has changed dramatically in recent years. Nobody faxes any more, letters are a thing of the past and email is being superseded by swathes of messaging platforms offering instantaneous interactions. In a world where customers are busy, self-reliant and wary of any correspondence that begins with the word ‘Dear’, travel agencies need to be smarter in the search for engagement…

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Tourism in an Uncertain World – Travel Agencies Will Always be in Demand

uncertain world

The travel industry is changing, highly competitive and a place increasingly lacking in customer loyalty. Luckily though, travel operators will always be able to bank on one tiny thing. People will always, always want to travel, and although skiing in the Alps or cruising through the Med are not necessarily fundamental human instincts, curiosity and adventure certainly are.

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Most Popular Search Terms Highlight Travel Industry Skew

The way travellers are searching is changing

The way travellers are searching is changing

Analysis from SimilarWeb highlights the most popular search terms used by U.S. consumers when searching for travel information.

We all know that the travel industry is heavily skewed in favour of the big hitters. They each have a huge online presence, and as such are able to pull in more and more traffic in a perpetual cycle which makes it difficult for smaller rivals to compete. But in an interesting, albeit unsurprising new trend, it seems consumers have also now bought into the status quo.

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